Based in the sometimes sunny town of Brighton, England, Zoë Mode makes games your whole family can enjoy – if only they’d stop fighting over who gets to go next. Named after a new kind of game player – she’d never describe herself as a gamer – Zoë Mode creates music, party and social games that are simple and fun to play, and that don’t take themselves too seriously. The company’s philosophy is there’s a game out there for everyone and that games can bring people together. Sure, there’s more to life than gaming – but gaming can make life better. Its 150 staff have developed a wide variety of titles, including SingStar in collaboration with Sony, Rock Revolution for Konami, and Sing It for Disney Interactive.